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Matthew Davies Stockton Looks at How to Format Your Blog to Make It Easier to Read


Blogging is getting popular these days and there is a continuous demand for good writers to promote a product, service, or event. Writing may seem easy to you if you have a command over the language, but you may fail to attract an audience if the formatting is not pleasing or easy to browse. A blog should be formatted in a way that makes it easy for the visitors to navigate it. It should also grab their attention from the moment they visit the website. In this article, Matthew Davies Stockton gives you a few tips to format your blog so that it becomes attractive to the readers.




The Details

1. The blog layout - The good rule of formatting your blog is to pay attention to its layout. As most blogs are created using WordPress or Shopify, your formatting gets limited to the tools provided. To ensure that the writers find it easy to navigate through the blog, it's best to limit your blog to single or two columns. This is the easiest format to read and also makes the blog responsive.

There are times when the blog demands a multicolumn layout such as when introducing the author, adding an email sidebar, or for promotions. In such cases, make a small and neat sidebar to highlight those.

2. Characters usage - When you read a book or anything on your desktop you tend to move your eyes from left to right again and again. It becomes tedious to read when any line is longer than the usual. In order to avoid it, you can limit the number of characters in a line. You can either adjust the width of the column or the font size to fully use the screen

3. Color and fonts - The most important but basic thing that plays with the minds of the readers is the type of color and font used in the text of your blog. The color of the font should always be in contrast to the background. For example, if the background is white, use the color black for your text.

Similarly, there are hundreds and thousands of fonts available in the CMS. Use a font type that has no edges to the letters and is plain and simple. Try to stick to one font throughout your blog. If required, you may increase the number to two but refrain from going beyond that.

4. Use subheadings - Remember that you are writing a blog and not an essay. Divide your blogs into short paragraphs to keep the content crisp and easy to skim through. You can further add a subheading to each paragraph. This helps the reader to understand the expanse of the knowledge provided in the blog at the very first instance. Make the subheadings bold so that it stands out among the rest.


Conclusion

Usage of custom styling to highlight some content is also recommended. Matthew Davies Stockton believes that managing a blog is a journey that will teach you many things and improve your knowledge manyfold.

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